Beware the Social Media Guru
Tags: social tech snarketing
Baritone English Villain
This is Phil Dearson's online plot. He is Digital Director at a London agency. He can be contacted all over the place.
10 principles of social marketing
- People not consumers - Mark Earls
- Social agenda not business agenda - Le’Nise Brothers
- Continuous conversation not campaigning - John V Willshire
- Long term impacts not quick fixes - Faris Yakob
- Marketing with people not to people - Katy Lindemann
- Being authentic not persuasive - Neil Perkin
- Perpetual beta - Jamie Coomber
- Technology changes, people don’t - Amelia Torode
- Change will never be this slow again - Graeme Wood
- Measurement - Asi Sharabi
And there’s the IPA event on October 6th where these principles will be discussed: IPA Social Media Seminar
I’d like to add another:
11. Be human
I had a lot of fun yesterday at the Institute of Fundraising National Convention (#iofnc). A quick thank you to everyone who came to the talk I did with David Knights from Anthony Nolan.
The slides from the presentation and the relevant research are available to download. I also put the presentation on slideshare but, after several failed attempts to upload, what’s there is a bit font-mangled. Come on slideshare - sort it out ;)
A simple explanation of social media from the estimable Common Craft.
Tags: social tech groundswell
My Geek Chart… is this interesting?
Really? Is this interesting? I don’t think so. So why did you post it to your website then, you self-absorbed, social technology narcissist? I’m not sure, and why are you talking to yourself? Get some sleep, douchebag.
So, is this interesting?
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