Baritone English Villain
This is Phil Dearson's online plot. He works at TMSW in London where he directs digital schemes. He can be contacted all over the place.
10 principles of social marketing
- People not consumers - Mark Earls
- Social agenda not business agenda - Le’Nise Brothers
- Continuous conversation not campaigning - John V Willshire
- Long term impacts not quick fixes - Faris Yakob
- Marketing with people not to people - Katy Lindemann
- Being authentic not persuasive - Neil Perkin
- Perpetual beta - Jamie Coomber
- Technology changes, people don’t - Amelia Torode
- Change will never be this slow again - Graeme Wood
- Measurement - Asi Sharabi
And there’s the IPA event on October 6th where these principles will be discussed: IPA Social Media Seminar
I’d like to add another:
11. Be human
What GTA can teach us about connecting with consumers
Not a fan of the word “consumer” (who isn’t one?) but otherwise some really good stuff in here from Tim Stock.
Thanks to Jeroen Matser for the link.
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