10 principles of social marketing
- People not consumers - Mark Earls
- Social agenda not business agenda - Le’Nise Brothers
- Continuous conversation not campaigning - John V Willshire
- Long term impacts not quick fixes - Faris Yakob
- Marketing with people not to people - Katy Lindemann
- Being authentic not persuasive - Neil Perkin
- Perpetual beta - Jamie Coomber
- Technology changes, people don’t - Amelia Torode
- Change will never be this slow again - Graeme Wood
- Measurement - Asi Sharabi
And there’s the IPA event on October 6th where these principles will be discussed: IPA Social Media Seminar
I’d like to add another:
11. Be human
