Baritone English Villain
This is Phil Dearson's online plot. He is Digital Director at a London agency. He can be contacted all over the place.
Long (but worth it) video where Bob Greenberg (Chairman, CEO & Chief Creative Officer) and Barry Wacksman (EVP, Chief Growth Officer) from the estimable R/GA talk about agencies for the digital age. The best bit is where they talk about campaigns vs programs vs platforms.
via Ben Malbon at BBH Labs
Did you know 4.0 - This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.
What GTA can teach us about connecting with consumers
Not a fan of the word “consumer” (who isn’t one?) but otherwise some really good stuff in here from Tim Stock.
Thanks to Jeroen Matser for the link.
Top 10 wish list for agencies of the future
Sapient: “Nearly Half of Respondents Are Moving to Agencies with Greater Knowledge of the Digital Space”
Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year (research published September 2008 so I’m a little bit late). Top 10 wish list follows (their use of language, not mine) and the source is Business Wire for more detail.
- Greater knowledge of the digital space
- More use of “pull interactions”
- Leverage virtual communities
- Agency executives using the technology they are recommending
- Chief Digital Officers make agencies more appealing
- Web 2.0 and social media savvy
- Agencies that understand consumer behavior
- Demonstrate strategic thinking
- Branding and creative capabilities
- Ability to measure success
Interestingly, technical production capability not in the top 10.
[Image credit, excerpt of Web Trend Map 4 by iA]
