Baritone English Villain

1. People not consumers  -  Mark Earls
2. Social agenda not business agenda  -  Le’Nise Brothers
3. Continuous conversation not campaigning  -  John V Willshire
4. Long term impacts not quick fixes  -  Faris Yakob
5. Marketing with people not to people  -  Katy Lindemann
6. Being authentic not persuasive  -  Neil Perkin
7. Perpetual beta  -  Jamie Coomber
8. Technology changes, people don’t  -  Amelia Torode
9. Change will never be this slow again  -  Graeme Wood
10. Measurement  -  Asi Sharabi

And there’s the IPA event on October 6th where these principles will be discussed: IPA Social Media Seminar

I’d like to add another:

11. Be human