Baritone English Villain

sleevelessness:

Football Hero is the latest project from myself and Steve. We created a three story high guitar hero style game played with footballs, to promote the latest Kasabian single Underdog. We drafted in a team of extremely talented freestyle footballers to play the game, headed up by Woody and Kleiny. The pair starred in the hugely successful documentary ‘In The Hands Of The Gods’, in which they busked their way to Argentina to meet their hero Diego Maradona.

You can watch the behind the scenes piece here to find out all about how we built the game. It was loads of fun to do and the whole crew ended up playing it obsessively in between practice sessions and takes.

The world’s deepest bin. “To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do?”

via The Fun Theory

Long (but worth it) video where Bob Greenberg (Chairman, CEO & Chief Creative Officer) and Barry Wacksman (EVP, Chief Growth Officer) from the estimable R/GA talk about agencies for the digital age. The best bit is where they talk about campaigns vs programs vs platforms.

via Ben Malbon at BBH Labs

Screenless augmented/mixed reality. Location-based running games. A concept from HP Labs for 2011.

altnytterfarlig:

Nexus: Non-screen based, augmented mixed reality, social gaming. (via jawbone.tv)